CLIENT: Smith and Smith
CAMPAIGN TYPE: Multi - Element (Entry barrier arms, Parklites and Lift Doors)
LOCATION: Auckland
REACH: More than 500,000 people per month
PROMOTION: "Repair it or Regret it"
COMMENTARY: The combination of elements allowed Smith and Smith to achieve continuous reinforcement of their message several times throughout a single parking experience. The driver and passengers would arrive at the barrier arm to enter the car park (communication point 1), pass the Parklite on their way to a parking spot (communication point 2) and take the lift both out to ground level and back up on their return (communication point 3). This technique establishes the brand and message "top of mind" among the audience - though they may not need Smith and Smith immediately, they will know who to call when they DO require a vehicle glass specialist.