CLIENT: Kia NZ
CAMPAIGN TYPE: Parklites
REACH: More than 1.5 million people per month
PROMOTION: Kia Sorento R Launch
RESULTS: Advertising results are hard to measure. However, we have been able to directly identify multiple sales that are directly attributable and traceable to our campaign with SPACE.
COMMENTARY: “The SPACE Parklite medium is a high impact, high quality advertising communication that interacts with drivers throughout the parking process. We are able to promote our brand to an upper income bracket audience that is willing and able to buy brand new cars at a time when they are actually in the process of driving their vehicle. Best of all, we can do this continuously and with guaranteed industry exclusivity nationwide. Kia’s Parklite campaign with SPACE has a positive cost-benefit relationship and generates excellent results.” Todd McDonald, GM Kia NZ